RTL Lounge - Candy Dulfer 12-10-2014

Without an event photographer, it may have never happened

If a single picture’s worth, as they say, can be equated to a thousand words, then imagine how much a whole album of your event would be worth. I guess billions of words. You need high quality pictures of your event, in fact plenty of them. Otherwise, without those photos, the event may as well have never happened.

Professionally done photos of your event serve many purposes. They are not only a reminder to attendees of the great time they had at the event, but also help to reach a greater number of future attendees when shared in social sites and can be used as an effective marketing media too. In this digital age, visual communication has become a vital element in every marketing strategy. You seriously need a professional photographer to cover your event now more than ever.

What is an event photographer?  

An event photographer is a professional who specializes in capturing the great moments and people in your event through camera lens. An event photographer’s services are vital in any formal or informal event including Press events, store openings, conferences and much more. Event photographers are highly skilled and experienced professionals, capable of capturing the true meaning of your event for future reference.

The work of an event photographer is invaluable. The images they capture can be used in many ways after the event is done. You can use the photos in press coverage or in the company’s social pages in networking sites such as Facebook, Twitter, Instagram, and Pinterest. They can also be used to project live images for better engagement with guests in future events and in future correspondence with the attendees.


(Click on the images to enlarge them)

Why you need quality images of your event

High quality images of your event are quite important when attracting new clients or delegates for a future event. Keep in mind that first impressions really do count for most people, whether they are browsing your website or a corporate presentation. It is just human nature to pass judgment based on the first images they see on your promotional materials, most of which feature pictures from of successful corporate events.

You need to work very closely with your event photographer to get the best shots of your event. It does help to prepare a brief for the photographer detailing which awesome shots you will need for your future marketing strategies. Make sure to include the “must have” shots in the brief. Communication with the photographer is vital if you want to capture the most important moments of the event.

Avoid disappointments, work with the best photographer

Think of a company holding a huge international conference with more than a thousand attendees ending up with a low standard haphazardly taken photos. You can imagine all the hard work that went into organizing the event and the magical moments of the whole affair being lost forever. That’s sad. Avoid such disappointments and book a professional event photographer of good repute and experience. Don’t fall into the trap of using free or low cost voluntary photographers from your staff. Use a professional and always remember how many words a single picture is worth in your marketing strategy.  


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